What is SEO ?
Search Engine Optimization are techniques which are used to make the visibility of your website to in Search Engine Result Page. Users are likely to click on the results of first page rather than going through other result pages.
Search Engine Optimization are techniques which are used to make the visibility of your website to in Search Engine Result Page. Users are likely to click on the results of first page rather than going through other result pages.
What are the optimization techniques?
There are various techniques floated around the web. We will go through some universal techniques which are widely used. All these techniques can be classified into two categories.
On-page Optimization, where can change the content of our page using HTML techniques.
Off-page Optimization, where we share our links to other websites or web pages.
There are various techniques floated around the web. We will go through some universal techniques which are widely used. All these techniques can be classified into two categories.
On-page Optimization, where can change the content of our page using HTML techniques.
Off-page Optimization, where we share our links to other websites or web pages.
What is a search query?
These are the phrases users type on search box of search engines(Google, Bing) to look for something. Search query often is a good place to start for compiling list of keywords. If a user is searching using "car", we can use vehicle or other synonyms in our web pages.
Types of search query
Informational: These are more how to, what to, where to. E.g. photography techniques, yoga poses etc.
Navigational: Most related to site or domain. E.g. petsmart, walmart etc.
Transactional: Mostly related to e-commerce. This is where user wants to buy or sell something. E.g. buy good camera, good shoes etc.
These are the phrases users type on search box of search engines(Google, Bing) to look for something. Search query often is a good place to start for compiling list of keywords. If a user is searching using "car", we can use vehicle or other synonyms in our web pages.
Types of search query
Informational: These are more how to, what to, where to. E.g. photography techniques, yoga poses etc.
Navigational: Most related to site or domain. E.g. petsmart, walmart etc.
Transactional: Mostly related to e-commerce. This is where user wants to buy or sell something. E.g. buy good camera, good shoes etc.
Comments
Post a Comment